Take a look at Google's Q1 2017 revenue report, which showed a 53% increase in paid clicks on Y/Y Google properties. Even if that includes other channels, the vast majority is search, and if you think that's not at the expense of organic - well, you're wrong. I'm not saying this because I'm a paid search hack trying to butter PPC. Our agency also handles SEO and does a fantastic job. I even praised the strong organic growth we were seeing a few years ago in a presentation at SMX Advanced about the decline in Google's paid search click
growth at the time. If we saw strong organic growth overall, I would shout it from the rooftops and say that every marketer needs to put all of their resources into organic. Unfortunately, that's not the case, because again, Google has regularly made changes that directly hurt organic search and help maintain strong jewelry retouching service click-through growth on paid search. So right off the bat, we have a metric where paid search has an advantage. This is going to vary from brand to brand, but overall this is how things go for most marketers. But what about all those other metrics that are supposed to be amazing for organic search
nd terrible for paid search? Anyone who understands how to make such comparisons properly would be careful to provide nuance and specificity in explaining how performance metrics should be analyzed. Unfortunately, Twitter is not suited to such details. Here are two tips for anyone looking to draw meaningful comparisons between paid search and SEO. 1. Segment Query Types and Devices If most of your organic search traffic comes from searches for your own brand name, but a smaller portion of paid search traffic comes from branded queries, performance will vary. Shocking, I know. As such, you need to segment traffic and conversion performance by brand and non-brand, as well as do category-level segmentations within those buckets.