Many product people at work, every time they want to see the indicators, they have to go to each Kanban to check the indicators. Some abnormal data indicators cannot be found in time. bulk sms service The growth dashboard can not only solve the above problems, but also find the interaction between indicators by looking at the data, and compare key indicators of different dimensions. Identify growth opportunities. 1. Growth Dashboard Growth Dashboard refers to representing the company's business funnel through data indicators and monitoring the company's operating conditions in real time. You can quickly scan various important indicators through the dashboard to know the changes in the company's current operating conditions. In some companies, the product may simply monitor product growth by bulk sms service trends in active users and new users . This situation may not accurately explain the changes in the product's growth trend and why . Because the new activity only focuses on the new aspect of product growth, it is impossible to comprehensively monitor product growth.
The number of active users is only a result, and cannot clearly show the number of new, retained, and lost users . So how to monitor the growth of products more comprehensively and accurately? Here you can use the net addition of users and the net addition index to measure the growth of the product. Dashboard bulk sms service for Net Additions: View the market and assess the overall trend and health of user growth. Segment Metrics Dashboard: Product Context, which monitors all segment metrics that have an impact on growth. 2. Net Increase User Dashboard The net increase user dashboard is to control the overall situation and health of the user growth of the product by displaying the user inflow, outflow, and net increase. The Net Additions Dashboard provides a comprehensive and real monitoring bulk sms service of growth through two indicators: Net Additions and Growth Index . 1. Net addition of users: Calculate the number of active users that are truly net added. 2. Growth Index: Measures the health of a company's growth.
Growth index > 1: user inflow > user outflow, and active users have a positive net growth. Growth index = 1: user inflow = user outflow, active users peak. Growth index < 1: user inflow < user outflow, negative net growth of active users, that is, net loss. 3. Build and apply a net increase user dashboard Combining the net bulk sms service addition of users and the growth index, you can build a net addition of users dashboard. As shown below: User inflow: New active users: First active this week. Lost and returning users: Inactive last week, active this week. User outflow: Churning users: Active last week, inactive this week. By observing the growth trend of the product through the net user addition dashboard in the figure above, the following problems can be found: Good news: the product is still experiencing positive net user growth. bulk sms service The growth index is about 1.25. Bad news: User churn is high. A growth index of 1.25 means that for every 6 new or returning users, 5 old active users will be lost. A typical case of demolishing the east wall to make up the west wall. Through the above problems,