Or ROI of inbound marketing? By Marina Sala , published on February 23, 2022 If you want to know if your inbound marketing is working, you have to measure ROI . According Jewelry Retouching to Hubs pot, marketers who track ROI are 17% more likely to increase their profits. And this is the only way to identify the actions that are effective and focus your budget on them. But unlike other channels like paid Jewelry Retouching advertising, the ROI of inbound marketing is not as easy to measure at a glance. We have to take into account the particularities of this methodology in order to measure the results adequately,
So we are going to see how to do it. Do you want to fully understand the Inbound Marketing of the future? Click here and register for free in our complete training Jewelry Retouching to develop a global strategy that will help you attract and convert users into customers. What is the return on investment or ROI of Inbound Marketing What is ROI or return on investment in inbound marketing? The ROI or return on Jewelry Retouching investment is a numerical metric that calculates the profitability of a marketing campaign, that is, if we have managed to generate more benefits than the budget we have invested.
If the ROI gives a positive result, it means that we are on the right track and that our campaign has been effective. But if, on the contrary, we find a negative result, it is a Jewelry Retouching wake-up call that we need to stop to analyze what is happening and introduce the necessary changes to make the campaign profitable. How is the ROI of a campaign calculated? The basic calculation of ROI is done by subtracting Jewelry Retouching the investment from the benefit obtained, dividing the result by the investment and multiplying by 100 to obtain a percentage as a result.